THE HISPANIC CONSUMER

FOR ALL RETAILERS

In order to stay on top of your business, you must be constantly aware of changes to the marketplace. The fastest growing segment in today's marketplace is the Hispanic. No matter where your personal feelings lie and regardless of what happens in the Arizona immigration fight, the smart retailer must acknowledge and pursue this emerging market.

The only way to be # 1 in your field is to learn as much as possible about your entire market. To help you with this task, we offer the following pertinent facts concerning this large, growing consumer base:

1) There are currently over 50 million Hispanics living in the U.S. today

2) This number, if it were representative of its own country, would make it the second largest Hispanic country in the world.

3) Demographically, this group skews extremely young. The average Hispanic male in the U.S. is 30 years of age or younger. Comparatively, the average white male averages 40 years of age.

4) The typical Hispanic consumer is extremely brand loyal. They purchase a brand or visit an establishment and they stay with it. The typical American consumer is much more fickle.

As a player in today's ultra competitive retail environment, one must ensure all possible demographic niches are covered. Your efforts to promote your place and all its attributes must cover all bases. Make sure your marketing, advertising and promotional budgets include efforts to capture and impact the Hispanic consumer. Various newspapers, radio stations and O.O.H. companies offer a great entree to this lucrative market. Investigate them all when planning your promotions and placing advertising buys.

By staying on top of the constantly changing business landscape, you can ensure you will stay at the front of the pack, in your field.

Your comments, questions and suggestions are welcomed. Simply go to the end of any post and click on the word "comments" in comments links to this post. That will take you to a site where you can give us your thoughts.

We also offer training seminars, to keep your people ahead of the curve and to help them to be the best at what they do. Contact us for information on specific details, time lines and costs.

Thank you for your continued support.

Don Apostolos

973.692.9585

dapostolos@optonline.net